Marketing Wants vs Needs

Do you spend a lot of time and money marketing to people who really need your goods or services? That can be very frustrating for one simple reason: People buy what they want not what they need.

Healthcare is a great example. Many people are addicted to sugar. They are obese. They need to exercise and eat better. They want to sit and eat donuts. What do they do?

Until the need becomes a want, they continue to sit and eat donuts.

There are many entrepreneurs who are struggling. They need to make more money. They don’t want to make more money badly enough to change their behavior to become successful.

So, like the obese people eating donuts, they continue doing the same things and experiencing the same results.

I recognize that with my business course. Many healthcare entrepreneurs need to know about the business side of their business. I created a course to make it easy. Just spend about 20 minutes a day for 20 days and take action on what you learn. I even give exercises and examples of what actions to take. I show how to set and achieve your income goals. I even give an example of how to make an additional $20,000 in after tax income next year. I show how to save hundreds of dollars on a car purchase and thousands of dollars on a home purchase or sale. The course even has a 30-day money back guarantee.

Now, think about that. Who is my target market? It isn’t the entrepreneurs struggling at the bottom. They won’t pay $200 to learn how to be successful. Even with a guarantee. They are stuck in survival.

No. My target market is those entrepreneurs who are successful and want a bit more of an edge. They are looking for investment opportunities and realize that the best investment they can make is in their own education. However, they also are looking for a return on investment. They don’t want to waste their time and money.

Imagine spending $200 and learning how to save $2000 in taxes. Or learning how to earn an additional $20,000 in after tax income. If those returns interest you, take a look at the course here and get $20 off. Just watching the preview will give you more value than you’ll invest in the course.

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About Me

I’m a retired chiropractor, real estate broker, married for 45 years with 4 children, 6 grandchildren. I completed the MBA and pre-med curriculums and worked for IBM for 3 years before going back to chiropractic college.

Now I spend my time taking care of grandkids, reading, thinking, teaching, and speaking. I enjoy helping others succeed.


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