Entrepreneurs
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Marketing Wants vs Needs
Do you spend a lot of time and money marketing to people who really need your goods or services? That can be very frustrating for one simple reason: People buy what they want not what they need. Healthcare is a great example. Many people are addicted to sugar. They are obese. They need to exercise… Continue reading
About Me
I’m a retired chiropractor, real estate broker, married for 45 years with 4 children, 6 grandchildren. I completed the MBA and pre-med curriculums and worked for IBM for 3 years before going back to chiropractic college.
Now I spend my time taking care of grandkids, reading, thinking, teaching, and speaking. I enjoy helping others succeed.
Affolter Academy 